"The willful ignorance of our own food's provenance is curious, given our Discovery Channel-like fascination with the way in which everything else in our moden world is made. Some consumers will spend hours online reading up on cars, cosmetics, or clothes, searching out the most meticulously crafted or environmentally healthy products they can find, then run down to the supermarket and load their carts with bacon, butter, chicken, and eggs without thinking for a second where--or how--any of those goods were produced."
-David Kirby
 Animal Factory